How can the network owner see all the dots on one screen?

Briefly

• The network summary is a single screen on which the owner sees the revenue, attendance and customer retention of all points at once. Data for it is collected automatically from cash registers, accounting systems and CRM.
• The most difficult part is not the schedule, but the preparation of data: unified directories of points and services, the same accounting rules and regular downloads.
• After the departure of Power BI and Tableau in 2022, there are working replacements in Russia: Yandex DataLens, Visiology, 1C:Analytics and others. For a group of companies with consolidated financial statements, there is 1C:Management of the holding.
• A private business that does not work on public procurement and is not a subject of the CII is not obliged to select software from the register of the Ministry of Finance. But for many, this is a reasonable way to reduce risks.
• It's worth starting with 5-7 indicators that you will really watch every morning.

When you have one club, you see it every day. When there are three, five or ten clubs, thermal baths or workshops, the owner begins to collect a picture based on calls and tables from managers. The numbers come at different times, in different formats and often do not converge. We are figuring out how to collect one summary for the entire network and what is needed for this in September 2026.

What is a network summary and how does it differ from a report?

The network summary (dashboard) is a screen with key indicators of all points, which is updated by itself and allows you to drop from the total figure to a specific club, day or service. A regular report is a snapshot on a date that someone has put together manually.

A few terms that will come up next:

• A BI-system (from business intelligence, business analytics) is a program that connects to various data sources and builds interactive graphs and tables from them.
• ETL (extract, transform, load — extract, convert, load) is a process in which data is taken from cash registers, accounting programs and CRM, brought to a single view and put in one place.
• The data warehouse is a separate database containing the already cleared data of all points. The BI-system reads them from there and does not load working programs.
• Consolidation is the consolidation of the reporting of several legal entities into one with the exception of internal settlements between them.

For a network of several sole proprietors and LLC, as fitness clubs and thermal spa complexes are often arranged, all four concepts are important. Otherwise, revenue is "doubled" due to internal transfers.

What indicators should the network owner see every day?

Every day it is enough to see revenue, season ticket sales, attendance, downloads and renewals at each point. Other indicators are more convenient to watch once a week or a month.

Typical formulas are provided by the 1C blog:Fitness club. We tabulated them and added where the data usually comes from.

Indicator	How is it considered	Where does the data come from	How often to watch
Revenue by point	All receipts: subscriptions, personal training, additional services, bar	Cash register, accounting system, acquiring	Daily
Average receipt	Revenue / number of customers for the period	The club's accounting system	Weekly
Revenue per square meter	Revenue / point area	Accounting + area directory	Monthly
Retention (extensions)	Subscription renewers / all season tickets sold during the period	Club's accounting system, CRM	Weekly
Frequency of visits	Sessions / active clients	Access CONTROL system, turnstiles, accounting system	Weekly
Loading of the hall or equipment	Hours of use / hours when the gym or gym is available	Access CONTROL SYSTEM, schedule, accounting system	Daily
Customer Acquisition Cost (CAC)	Marketing expenses / new clients	Advertising cabinets, CRM	Monthly
Lifetime Customer Value (LTV)	Average receipt × frequency of purchases × customer lifetime	Accounting, CRM	Quarterly

What to compare with? There are landmarks, but few. According to a FitnessData study published in June 2024 (112 operators, 522 clubs), the average revenue of fitness clubs was about 40 thousand rubles per square meter. For what period this revenue is considered, the material does not indicate, so you should carefully compare your figures with it. EBITDA (earnings before interest, taxes and depreciation) — 17% of revenue, payroll — 36%, rent and maintenance — 23%. In five years, the share of renewals in Moscow in the middle segment has increased from 46% to 57%, in other cities — from 44% to 60%. This is one study, not an industry standard, so first of all compare the points of your network with each other.

It is not only large networks that have to count money more accurately. According to the National Fitness Community, in 2025, the industry's revenue increased by about 16%, more than 85% of clubs raised prices, and the average profitability remained about 7%. With such a margin, the difference between the best and worst point of the network is noticeable in the final profit.

Why do the numbers of different points not converge?

The figures do not converge, because the points keep records in different ways: the same service is called differently, sales are attributed to different dates, and some of the operations live in tables. The BI-system will not eliminate this difference, it must be removed before the data is loaded.

Typical reasons for discrepancies that we see during the audit:

• in one club, a subscription is counted as revenue on the day of payment, in another — in equal installments by month;
• directories of services and tariffs are set up at each point separately, and "Unlimited 12" in one place is called "Annual" in another;
• sales of a bar or a sports nutrition store go through a separate cashier and do not get into the club's account;
• visit data is taken from the access control system, and sales are taken from the account program, and customers are not connected in them;
• refunds and transfers of season tickets are carried out manually retroactively.

Therefore, the draft summary begins with agreements: what is considered revenue, which directory is the main one, at what point the data is "closed". For networks on the club's accounting system and 1C, this usually means unified directories in 1C and regular exchange with club systems. We make such bundles as part of system integration.

How to replace Power BI and Tableau in Russia?

Russia has its own mature BI-systems: cloud-based and open-source Yandex DataLens, Visiology corporate platform, 1C:Analytics for 1C data and others. The choice depends on where your data is and who will build the reports.

Western vendors left in the spring of 2022. On March 4, 2022, Microsoft announced the suspension of new sales in Russia (Meduza). On March 7, Tableau announced that it was ceasing to sell licenses and would not renew those purchased (Habr, GlowByte).

The market quickly rebuilt. According to a preliminary estimate by TAdviser, which is retold by KORUS Consulting, the volume of the Russian BI market in 2024 exceeded 63 billion rubles. At the same time, the picture of import substitution is ambiguous:

• according to a study by several integrators, from 2021 to the first quarter of 2024, the share of new implementations of domestic BI increased from 9% to 68% (press release in Vedomosti);
• according to a Visiology survey in the fall of 2024, about 80% of customers still worked on Western platforms, and Power BI remained the leader (ibid.).

The figures do not contradict each other: new projects are more often done on Russian systems, and old reports continue to work on the old ones.

Solution	What is it	When it fits
Yandex DataLens	Yandex BI-system: cloud version and open source under the Apache 2.0 license from September 2023 (Yandex press release). Connects to PostgreSQL, ClickHouse, Files, Google Sheets, Yandex.Metrica, there is a "1C Extractor" and Bitrix24 (documentation)	Data in the cloud or in several services, you need a quick start
Visiology	The Russian corporate BI platform, according to the company, has more than 500 clients. Direct connector to 1C, installation on your servers or in the cloud (Visiology website)	A network with its own IT circuit and security requirements
1C:Analytics	Reports and dashboards based on 1C data:Enterprise 8, Excel and databases, browsing in the browser and on the phone (product website)	The bulk of the data is already in 1C
1C:Holding Management	Solution for large business: budgeting, consolidated reporting, treasury; collects data from various accounting systems (1C website)	A group of legal entities that need consolidation and budgeting
Foresight, Polymatica and others	Russian BI platforms that mention industry materials: Foresight — HSE Business Informatics Magazine, Polymatica — SL Soft review	Compare on the pilot for your data

We did not find an independent rating with the market shares of each vendor, so we do not call the "best" system. In practice, the pilot decides on your data: they connected the sources, collected five indicators, and let the managers work.

Is a private business obliged to choose software from the register of the Ministry of Digital Economy?

No, if the company does not purchase by state order, does not belong to the state and is not a subject of critical information infrastructure (CII). Strict requirements apply specifically to these organizations.

The register of Russian software is a list of programs that the Ministry of Digital Resources has recognized as domestic. The main limitations are:

• From January 1, 2025, state authorities are prohibited from using foreign software at their significant CII facilities. The foundation is Presidential Decree No. 166 of 30.03.2022 (ConsultantPlus);
• the rules of the registry itself (Government Decree No. 1236) were tightened at the end of 2025: the program should work on at least two trusted Russian operating systems, the concept of "trusted software" appeared. The new requirements will be introduced in stages from September 2026 to January 2028 (Fincont analysis).

A private network of clubs or thermal baths can use any legally purchased software. But foreign services cannot be counted on for a long time now: extension, support and access may cease. Therefore, it is reasonable to build new analytics systems on solutions that are sold and supported in Russia. Whether a specific program is included in the registry, check on the website of the registry of the Ministry of Digital Economy by its name.

If you work with government customers or your infrastructure falls under the CII, the requirements need to be sorted out separately, together with information security specialists.

How many companies are already using BI?

There is no exact share of companies: according to a survey of employees, BI is implemented in about two out of five companies. Official statistics on large and medium-sized organizations show that at best every fourth has advanced digital tools.

According to a survey by SberAnalytics and Sberbank (1147 employees, February 2026), 39% of respondents said that business intelligence tools were implemented in their company, and 25% - that they were not (CNews). BI is most often used for financial planning and control (31%), logistics (26%) and operational processes (26%). The main barrier is dependence on IT specialists, it was named by 20% of respondents.

HSE statistics are more modest. According to the HSE IIEZ retold by ComNews, in 2025, 24.7% of large and medium—sized organizations used digital platforms, 21.1% used cloud services. The main barrier is the high cost. Small businesses were not included in this sample (CNews).

Conclusion for the network owner: management analytics has not yet become the norm. The network, which sees all the points every morning, notices the sagging club earlier and decides faster what to do with it.

What should I prepare before the start of the summary project?

Before the start, you need access to data, a list of points with areas and a person who is responsible for the numbers. If it is ready, the pilot goes noticeably faster.

Checklist for the owner:

• list of all points with legal entities, addresses, floor space and operating hours;
• the list of systems at each point: the club's accounting program, 1C, cash registers, acquiring, access control system (turnstiles), CRM, telephony;
• access to these systems or contacts of contractors who maintain them;
• current reports that you are currently making decisions on, even if they are tables;
• the rule of revenue recognition for subscriptions, agreed with the accounting department;
• responsible for the data at each point, usually a manager or senior administrator;
• the decision where the data will live: in the cloud or on your own server.

The last point also affects security. The summary contains revenue, customer personal data, and employee information, so accesses, backups, and log-in logs are configured immediately, not after launch. If the data is stored on your own server, check in advance whether it can withstand the load: the storage and BI-system require resources beyond the working databases.

How to collect one summary for the entire network: step by step

1. Select 5-7 indicators. For a network of fitness clubs, these are usually revenue, season ticket sales, visits, peak-hour downloads, renewals, and an average receipt.
2. Create a source map. For each indicator, write down which system it comes from: the club's accounting program, 1C, cash register, acquiring, Access Control system, CRM, advertising cabinets.
3. Agree on the rules. Approve unified directories of outlets, services, and tariffs, revenue recognition rules, and closing times of the day.
4. Configure data loading. Automatic exchange (ETL) takes data into storage once an hour or once a day. Manual tables remain only where they cannot be used without them.
5. Assemble the pilot dashboard. First, for two or three points, to find discrepancies and check the formulas together with the managers.
6. Distribute it to the entire network and configure access rights. The owner sees everything, the manager sees his point, the marketer sees sales and attraction.
7. Integrate the summary into the management rhythm. The morning meeting is based on the dashboard, not on chat messages. A short daily summary can also be sent to the messenger. It is now reasonable to make MAX the main channel for such mailing. According to Mediascope, in June 2026 it has 86.26 million monthly users against 75.69 million for Telegram (3DNews). Telegram from February 2026, Roskomnadzor officially slows down (Habr), so it's better to keep it as a backup channel.

For service networks, we have collected industry approaches on the solutions page for networks, and for clubs on 1C — on the 1C page for a fitness club.

Sources

1. 1C:Fitness club: how to evaluate the effectiveness of a fitness club - 02/24/2025.
2. FPA: profitability in the fitness industry (FitnessData study) — 06/14/2024.
3. National Fitness Community: results of 2025 — 12/30/2025.
4. Meduza: Microsoft stopped selling products and services in Russia — 03/04/2022.
5. Habr (GlowByte): Tableau suspends activities in the Russian Federation — 03/11/2022.
6. KORUS Consulting: TAdviser review of the Russian BI-systems market — viewed 09/17/2026.
7. Vedomosti, press release: research of the Russian market of BI-solutions — 07/01/2024.
8. Yandex: DataLens goes public — 09/26/2023.
9. Yandex Cloud: DataLens connections, documentation — viewed 09/17/2026.
10. Visiology, official website — viewed 09/17/2026.
11. 1C:Analytics, product website — viewed 09/17/2026.
12. 1C: "1C:Management of holding 8" — viewed 09/17/2026.
13. Business Informatics (HSE): the market of BI-technologies in Russia and import substitution — 30.09.2025.
14. SL Soft: TAdviser review — estimates, trends, the largest BI suppliers — 02/27/2025.
15. ConsultantPlus: from January 1, 2025, state authorities are prohibited from using foreign software at CII facilities — viewed 09/17/2026.
16. Fincont: national regime for software, changes 2025-2028 — 12/15/2025.
17. CNews: SberAnalitika and Sberbank — almost 40% of Russian companies use BI-solutions — 03/19/2026.
18. ComNews: every fourth medium or large company uses digital platforms (HSE IIEZ) — 08/27/2026.
19. CNews: the use of digital technologies by organizations in 2025 (HSE IIEZ) — 08/25/2026.
20. 3DNews: MAX surpassed Telegram by monthly audience (Mediascope data for June 2026) — July 2026.
21. Habr: Roskomnadzor confirmed Telegram restrictions — 02/11/2026.